Chapter Nine
Phase III: Distill
The rough blueprint you generated at the end of Dream and Scheme marks the transition from the right-brain focus of Discover to the left-brain activities of Distill: taking the best that vision has to offer and converting it into a business plan with a clear, objective measure of readiness and preparation for project launch. This phase of development, moving from ideas to execution, is where innovation efforts usually fail; it's one thing to boost epiphanies in the workplace, but it's quite another to commit to the good ideas that the boosting process yields. The best way to secure that commitment is to reverse-engineer your big ideas into projects that are managed through small, achievable victories that build ...
