Chapter 4
Putting Marketing in Motion
The magic of stirring the pot
It is universal law that everything exists either in a state of circulation or congestion. Things are either in motion or stillness, in action or inaction, in fluctuation or stagnation. The air in your body, the money in your bank account, your openness to new ideas—everything is either flowing or it’s not.
When things aren’t moving, there’s usually trouble. Lack of oxygen, money, and new ideas could no doubt be detrimental, even fatal.
Your business is no different. It’s either flowing and advancing or it’s still, stuck, and regressing. It’s either making good things happen or it’s brewing trouble.
Marketing is the mover. It’s what keeps your business circulating. Stop actively ...
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