Chapter 8
Who Are You Anyway?
Getting clear on how you need to be perceived
Getting your image and identity in sync begins with some or all of your team sitting around a table in front of a writing board. If you are a solo entrepreneur, you may want to recruit a trusted friend or advisor to help you get an unbiased perspective of your business. Together you will need to mastermind a few guiding precepts for how you operate and market your business every day.
To be a company in complete marketing alignment, you must achieve and maintain mastery of each of these five steps:
1. Clarify your vision of how you want to be perceived by others.
2. Identify the adjectives, characteristics, attributes, and actions that go with your vision (List of Attributes). ...
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