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Think Like a Marketer by Lauron Sonnier

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Chapter 9
Time to Stand Out
Go from ordinary to extraordinary
 
 
With clarity about your goals, your image, and your identity, you stand ready to stand out—in the right way, in a way that will serve you. You’re ready to get noticed, get attention, and achieve your desired results.

Get Out of the Gray

Most individuals and businesses live and operate in what I call the gray zone. That is that big gray ball where the masses travel. It’s where everyone looks, sounds, and acts like everyone else, because it’s safe and it’s comfortable. It’s also the so-what-nothing-special-be-like-everybody-else zone. It’s void of creativity and individuality. It’s how everybody looks. What everybody says and how they say it. What everyone does and how they do ...

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