Chapter 10
The Four Secrets to Standing Out
Drum roll please
I have come to observe that there are essentially four strategies for standing out. Like most marketing tenets, they are somewhat intertwined. While you’re accomplishing one, you gain the compounding effect and benefit of another. Use each and all of these methods to help you stand out as an individual and as a company.
1. Do different things.
2. Do things differently.
3. Stir emotions; spread happiness.
4. Be consistent.
Let’s take a closer look.
Do Different Things
Standing out is all about being different. After reading this chapter, you’ll be quick to notice how often people say, “It stands out because it’s different.” It is easy to stand out when you do something no one else ...
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