Think Like a Marketer

Chapter 14

So Many Tools to Work With

Choosing what works for you

 

 

Internally and externally, you have a host of tools available to help you put every marketing idea into action. With each of these, you want to ask your self, How could I use this to help me make the right impressions? Maybe you need more tools working for you. Maybe you need to scale back and focus on those that really produce. This is all part of the constant tweaking required to keep your marketing plan productive—and practical. Again we can take more good advice from Richard Koch in Living the 80/20 Way:

“Eighty percent of results come from 20 percent of activities. What are things that truly produce results in your work? Do more of them. Do them better. Forget everything ...