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Think Like a Marketer by Lauron Sonnier

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Chapter 18
Avoiding Common Marketing Mistakes
Preventing backward steps
 
 
Before you launch into your new marketing regimen, let’s explore some common mistakes that can impede your marketing success. These infractions are committed by marketing newbies and seasoned professionals alike, so don’t be ashamed if you’re guilty. Just remind yourself that you’re thinking like a marketer now.
Hold your focus and avoid these mistakes at all costs.

Mistake 1: Underestimate your real impact on customers.

To remain effective in your marketing, your company must remain clear, passionate, and genuinely excited about the value you bring to the marketplace. And, most importantly, you must know exactly what that is. You may need to sharpen the picture every ...

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