RESET YOUR CLOCKS
Your Journey Will Not Be Short or a Straight Line
Not all who wander are lost.
—J.R.R. Tolkien
Other than being a wildly popular publicity opportunity dominating the headlines the world over, what was Amazon’s “contest” for its second headquarters city about? This initiative, dubbed “HQ2,” was one of the most unique proposals in the history of business.
I was part of a CNBC broadcast panel interview debating the attributes of different cities in the running for HQ2. While the other two panelists argued which location would be more appealing to the selfie generation, my point was that this was all about the long-term risk for ...
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