Think Like an Entrepreneur, Act Like a CEO

21 Prioritize Your Priorities

In Chapter 20 we talked about how my client Gina developed better control of her work life by rethinking the way she approached her calendar. When Gina committed to more actively managing her schedule, one of her goals was to devote more of her work time to her most important activities. But when I asked Gina to name her highest priorities, she had a hard time deciding what should go on that list.

It is tempting to just react to whatever seems most pressing as a day goes along, and Gina often fell into that trap. She sometimes lost track of her more significant objectives because at any given moment they felt less urgent than other people’s demands for action or attention.

Realizing she didn’t have enough time or ...