APPENDIX B
Think to Win Situation Assessment Diagnostic: Situation Assessment Tool for Consumer/Customer Marketing
Overview
This tool provides a framework for assessing how well you and your organization are marketing your business and brand(s) in the categories in which they compete. The information collected also considers both internal and external factors that will have a significant impact in determining what roles alternative growth programs will play in the future of how your brand(s) are marketed to consumers/customers (e.g., the use of digital/social media, the role of internal new product development, and external development actions such as licensing). It is not intended to be all-inclusive. You may need to customize it to your ...
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