Chapter 4: Finding Your Sweet Spot

One reason so few of us achieve what we truly want is that we never direct our focus; we never concentrate our power. Most people dabble their way through life, never deciding to master anything in particular. Tony Robbins22

Most successful thought leaders focus on a narrow area of expertise. They also confine their thought leadership activities to areas that are aligned to their business goals, that they are passionate about, where risks are manageable and where they can be distinctive. This is their sweet spot.

For instance, Nancy Duarte (introduced in the previous chapter) didn’t attempt to become a thought leader on graphic design in general. America, and the world, is too big to make an impact with such ...

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