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Think Write Grow: How to Become a Thought Leader and Build Your Business by Creating Exceptional Articles, Blogs, Speeches, Books and More
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Think Write Grow: How to Become a Thought Leader and Build Your Business by Creating Exceptional Articles, Blogs, Speeches, Books and More

by Grant Butler
February 2012
Beginner
197 pages
4h 11m
English
Wrightbooks
Content preview from Think Write Grow: How to Become a Thought Leader and Build Your Business by Creating Exceptional Articles, Blogs, Speeches, Books and More

Chapter 5: Types of Thought Leadership Material

Fortunately, the act of composition, or creation, disciplines the mind; writing is one way to go about thinking, and the practice and habit of writing not only drain the mind but supply it, too. Strunk & White26

Thought leadership writing is typically delivered in the document formats outlined in this chapter. These formats lend themselves to conveying ideas in a persuasive way and there is often a rich interchange between document types. A report might become the basis for a book; a strategy document might be turned into a presentation; and a magazine column could be reduced to a tweet.

You may notice that the classic news article isn’t included. This is because a straightforward news article ...

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Publisher Resources

ISBN: 9781118208199Purchase book