Chapter 5: Types of Thought Leadership Material

Fortunately, the act of composition, or creation, disciplines the mind; writing is one way to go about thinking, and the practice and habit of writing not only drain the mind but supply it, too. Strunk & White26

Thought leadership writing is typically delivered in the document formats outlined in this chapter. These formats lend themselves to conveying ideas in a persuasive way and there is often a rich interchange between document types. A report might become the basis for a book; a strategy document might be turned into a presentation; and a magazine column could be reduced to a tweet.

You may notice that the classic news article isn’t included. This is because a straightforward news article ...

Get Think Write Grow: How to Become a Thought Leader and Build Your Business by Creating Exceptional Articles, Blogs, Speeches, Books and More now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.