Chapter 5: Types of Thought Leadership Material

Fortunately, the act of composition, or creation, disciplines the mind; writing is one way to go about thinking, and the practice and habit of writing not only drain the mind but supply it, too. Strunk & White26

Thought leadership writing is typically delivered in the document formats outlined in this chapter. These formats lend themselves to conveying ideas in a persuasive way and there is often a rich interchange between document types. A report might become the basis for a book; a strategy document might be turned into a presentation; and a magazine column could be reduced to a tweet.

You may notice that the classic news article isn’t included. This is because a straightforward news article ...

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