When thinking about success, a lot of people will probably think about the financial position they want to reach – how much money they’d like to earn. As you go through the following chapters though, you’ll find that it’s not all about the money. Sometimes, attaching your goals to something other than the money can actually be more engaging for your brain. This will encourage you to go and search out the goal and, as a result, bring you the money – as an almost “added benefit”.

This isn’t your typical business goals strategy though. A typical approach to achieving goals in business is very methodical – to do this, this and this. There are all these steps and checkpoints, which will keep you on track to your target. However, ...

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