CHAPTER 8

The Kings of Context

Every idea has its time and place. Most emerge from the maelstrom of the moment, often half formed, in response to events or changing circumstances. The rise of the Indian thinkers and Indian companies profiled in this book is no exception. Their growing influence goes hand in hand with the emergence of India as an economic colossus. As India’s status in the world grows, its thinkers have been afforded a growing global audience.

India is suddenly fashionable.

But in truth, even before that country’s remarkable resurgence, Indian management thinkers were becoming influential through Western business schools and universities. Yet context is a powerful thing, and the rise of India as a nation means that the ideas of ...

Get Thinkers 50: Business Thought Leaders from India: The Best Ideas on Innovation, Management, Strategy, and Leadership now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.