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Thinkers 50: Future Thinkers: New Thinking on Leadership, Strategy and Innovation for the 21st Century by Des Dearlove, Stuart Crainer

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CHAPTER 7

Sustaining the Future

The big issues of the world are impinging on the boardroom and the corporate suite as never before. Companies are at the front line in tackling global warming and much more. Corporate social responsibility (CSR) has moved from an often decorative adornment to a central activity for many organizations.

The ability of academics to keep up to date with the changing shape of organizations and with evolving executive priorities has long been questioned. Post hoc analysis and rationalization is the order of the academic day. How do and should academics deal with issues such as sustainability and CSR? Should they leave them to play out and then provide analysis? Among those advocating and practicing a more interventionist ...

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