CHAPTER6

Innovating Management

Management does not stand still. The way managers manage in the second decade of the twenty-first century is already substantially different from the way they managed at the end of the last century. Even so, a powerful call for revolution rather than evolution has filled the managerial air in recent years.

Leading the calls to the managerial barricades are Julian Birkinshaw of London Business School and Gary Hamel, best known as the coauthor of Competing for the Future. They have focused on the importance of management innovation, a company’s ability to effect fundamental changes in its own internal way of working. Looking into the performance of exceptional organizations, Birkinshaw and Hamel identified management ...

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