CHAPTER8

Where Innovation Meets Strategy

As we have seen, innovation and strategy once existed in isolation. Innovation was the preserve of a distant R&D department, whereas strategy was the responsibility of senior executives at headquarters.

No more. Now the two are regarded as bedfellows, sometimes awkwardly so, but often powerfully.

Bridging the gap between strategy and innovation are the ideas of Professor W. Chan Kim and his INSEAD colleague, Professor Renée Mauborgne. They have probably done more to change our perception of how strategy and innovation fit together than any other thinkers in recent decades. To date, their 2005 book Blue Ocean Strategy has sold more than two million copies and has been translated into 43 languages, making ...

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