CHAPTER1
How We Got Here
Everyone in business is eager—sometimes desperate—to find an edge, a way to outmaneuver his or her rivals and secure sustainable long-term profits. This is where strategy comes in. A strategy is a plan or a pattern of actions that organizes the activities of a firm to meet its objectives. In doing so, strategy takes the resources of the firm and the external environment it operates in into account. In the case of a company, the overall strategic objective is primarily to attain competitive advantage, the more long-term, the better.
For organizations and strategy theorists, there are different forms of strategy. Corporate strategy is concerned with the strategy of the overall organization, its mix of businesses, and
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