Third Shift Entrepreneur

Chapter 18Binary Thinking

Saturday morning, Cory and Matt met at the gym to climb for a couple of hours and then met up for brunch with Jesse and Sabina, where he would use the time together to, among other things, brainstorm some ideas. Cory had been talking to other strategy consultants in his network, which was more developed than Matt's for people working with public parks, nature preserves and camping facilities. They had put the finishing touches on The Climbers group, and they felt good about that as an initial start. They had identified 12 people for who had committed to participate. Even before this group had fully launched, though, Matt knew something bigger was possible.

The waiter took their orders and Matt and Cory pulled out their notebooks. “Okay,” Matt started, “thank you guys for offering to give us some ideas here.”

“Free breakfast and time with Sabina. That's an easy sell,” Jesse replied with his dry humor.

Matt continued, “So, Cory and I want to do more. We're launching The Climbers, which will largely be social and have a networking component. We've got the week-long camping trip confirmed for early November when we will go to Yosemite. I got the CEO of Adventures Unplugged confirmed as our guest for that one. That all feels good, but we want to plan for more. Cory, what would you add?”

“Yeah, that sounds right,” Cory said. “Putting this group together will unlock possibilities. I'm ready for a career change, but I don't want to just fall into a good opportunity ...