Chapter 3. Basic Service Design Tools
A toolbox gathered from various disciplines, combined to research, create, prototype, and test services.
Expert comments by: Alexander Osterwalder | Hazel White | Mike Press
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Tools vs. Methods
In this book, we differentiate between tools and methods.
Tools are concrete models, such as journey maps, spreadsheets, and storyboard templates. They usually follow a specific structure or are built on given templates.
Methods are particular procedures to accomplish or approach something, such as conducting contextual interviews as a research method or doing desktop walkthroughs as a prototyping method.
Tools represent “what” we use, while methods usually describe “how” we create and work with certain t ools in service ...