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This Is Service Design Doing by Jakob Schneider, Adam Lawrence, Markus Edgar Hormess, Marc Stickdorn

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Chapter 6. Ideation

Generating, diversifying, developing, sorting, and selecting ideas.

Expert comments by: Chris Ferguson | Belina Raffy | Jürgen Tanghe | Mauro Rego | Satu Miettinen

  1. 6.1 Ideas

  2. 6.2 Decisions

  3. 6.3 The process of ideation

    1. 6.3.1 Planning ideation

    2. 6.3.2 Idea generation

    3. 6.3.3 Idea selection

    4. 6.3.4 Documentation

  4. 6.4 Ideation methods

      1. Pre-ideation: Slicing the elephant and splitting the ideation challenge

      2. Pre-ideation: Ideas from journey mapping

      3. Pre-ideation: Ideas from system mapping

      4. Pre-ideation: “How might we …?” questions from insights and user stories

      5. Generating many ideas: Brainstorming and brainwriting

      6. Generating many ideas: 10 plus 10

      7. Adding depth and diversity: Bodystorming

      8. Adding depth and diversity: Using cards and checklists

      9. Adding depth and diversity: Ideation based on analogies and association

      10. Understanding, clustering, and ranking options: Octopus clustering

      11. Understanding, clustering, and ranking options: Benny Hill sorting (“Thirty-Five”)

      12. Understanding, clustering, and ranking options: Idea portfolio

      13. Understanding, clustering, and ranking options:

      14. Reducing options: Quick voting methods

      15. Reducing options: Physical commitment

  5. 6.5 Cases

    1. 6.5.1 Case: Opening the design studio to your customers

    2. 6.5.2 Case: Co-design with hybrid methods

    3. 6.5.3 Case: Building on solid research

    4. 6.5.4 Case: Mixed-method ideation

    5. 6.5.5 Case: Supporting creativity with trigger visuals

  1. This chapter also includes

    1. Abductive thinking

    2. Reflection out of action

    3. Being visual

    4. The ...

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