This Is Service Design Doing
by Marc Stickdorn, Markus Edgar Hormess, Adam Lawrence, Jakob Schneider
Chapter 7. Prototyping
Explore, challenge, and evolve your ideas in reality.
Expert comments by: Alexander Osterwalder | Carola Verschoor | Francesca Terzi | Johan Blomkvist | Kristina Carlander
7.1 The process of service prototyping
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Prototyping service processes and experiences: Investigative rehearsal
Prototyping service processes and experiences: Desktop walkthrough
Prototyping physical objects and environments: Cardboard prototyping
Prototyping digital artifacts and software: Rehearsing digital services
Prototyping digital artifacts and software: Paper prototyping
Prototyping digital artifacts and software: Interactive click modeling
Prototyping ecosystems and business value: Service advertisement
Prototyping ecosystems and business value: Desktop system mapping (a.k.a. Business Origami)
Prototyping ecosystems and business value: Business Model Canvas
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