July 2018
Beginner
233 pages
6h 3m
English
book
This Is Service Design Methods
by Marc Stickdorn, Markus Edgar Hormess, Adam Lawrence, Jakob Schneider
Content preview from This Is Service Design Methods
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Chapter 2. Ideation Methods
Connecting research to prototyping
Pre-ideation Slicing the elephant and splitting the ideation challenge
“How might we …?” trigger questions from insights and user stories
Understanding, clustering, and ranking options Octopus clustering
There is a whole industry around idea generation and selection. In service design, we see ideas pragmatically – as the connector between insights (from research in the real world) and the evolution of ideas which comes through real-world prototyping. Use ideation methods lightly to move quickly between these more important activities, never to replace them.
Countless methods exist, often under multiple names, to create, filter, and select ideas. Here, we introduce some favorites, presented as detailed step-by-step instructions and structured into categories:
Pre-ideation: Slicing the elephant and splitting the ideation challenge, ideas from journey mapping, ideas from system mapping, ...
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