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This is Social Commerce: Turning Social Media into Sales by Guy Clapperton

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1

WELCOME TO SOCIAL COMMERCE

‘Social commerce,’ like the subject often associated with it, social media, isn’t brand new but it’s being done in a brand new way. This chapter should help explain the concept and ensure you’re able to establish whether it will help your business at all. Businesses and customers are changing and the aim of this and every other part of this book is to help you adapt to those changes.

You should also walk away from this chapter with a number of ideas of how to build a following and work out how this can actually help you build up a business.

So what, precisely, do I mean when I talk about social commerce? Many sorts of commerce can be described as ‘social’ and you have to zero in on it a little before it starts to ...

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