As this book progresses you’ll read about people who have done new and innovative things using social media to ramp up their commercial presence. Some have used the social commerce model directly and some have not. You’ll read about a brewery that raised hundreds of thousands of new capital investment simply by asking its social media followers to send it – and by going through an awful lot of regulatory stuff and revamping its website whilst ensuring it was legally watertight at the same time. It did this largely by itself.
You’ll also find out about the agency that helped a worldwide hotel chain engage with its potential employees by putting a game together, the computer company that made millions (literally) which it could track ...