O'Reilly logo

This is Social Commerce: Turning Social Media into Sales by Guy Clapperton

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

INTRODUCTION: THE DEATH OF ATTENTION

It’s early winter and I’ve been invited to give a keynote speech to a conference. It’s about social media and whether it’s really making money for people or not, and whether it’s performing as a business tool. As I try to find the venue, someone I’ve never met points me in the right direction.

They’ve recognized me from my picture on Twitter, which is flattering. I wonder, perhaps idly, how many other people half-recognize people from their Twitter streams these days – it’s a network that encourages communication with strangers after all.

I get to the venue and make my introductions. My turn to speak arrives and I look out at the audience. Many are looking at me but an equal number are looking down at laptops, ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required