Chapter 1. ONE SIZE WON'T FIT ALL
I'll start by saying something contentious: you might not need social media at all. This book doesn't advocate social media for the sake of it. Rather, it helps you look at your business and your desired outcome and work backwards to find the best way to achieve that. It's all about business planning and using the technology that's available and easy; it's not about how clever the technology itself is.
To be a little more constructive, social media may not be the answer to your business problem because there's every possibility you haven't defined the problem itself well enough yet. Throughout this book you'll find me looking for an objective, a desired outcome in any social media endeavour – this is a business ...
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