Chapter 2. YOUR BUSINESS AS THE RECIPIENT OF SOCIAL MEDIA
In Chapter 3 we'll look at the mechanics of getting yourself onto the social media site or sites (or networks, some of them aren't really sites) of your choice. In fact we'll have a look at how to choose the social network of your choice. If you can't wait, feel free to skip ahead. Only I wouldn't.
This is the chapter in which you step back and learn a bit from observing the networking sites before you leap in. You might find a lot out about your own company and its readiness to engage in social media in the process.
Have you ever heard the phrase Vanity Googling? Also called self-Googling and a number of other less than complimentary names, it consists of searching for yourself ...