Chapter Three. Persuasion and Communication
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Persuasion within the organization
Design consultancies face difficult challenges if they wish to be considered as top-tier partners for the process of end-to-end product development. It is no longer enough simply to be creative. Product-design consultancies need to be able to communicate their creativity easily inside of a large organization, which requires a unique set of communication and facilitation skills. Creativity needs to be obviously and visibly linked to business value and technological feasibility, and the story of the design needs to be easily communicated to individuals who may not ...

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