4Building Your Independent Brand

At about the time my first book came out, there was a lot of attention on personal branding. My book A New Brand of Expertise, Dan Pink’s Free Agent Nation, and Peter Montoya’s The Brand Called You were all in the marketplace offering assistance to those who were launching their future endeavors by creating a personal brand. And that advice has just kept coming, with recent offerings such as The Freelancer’s Bible. As such, is there really anything more to say?

How can there not be, given the digital world in which we live? Back in the day, the process was about assembling your body of work, identifying your value proposition, ...

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