3
the time-affluence habit
Now begins the hard part.
The solutions to time poverty are simple. The execution is something else altogether. Can you make these small daily decisions about time a habit? As with losing weight, knowing what to do is relatively easy. Doing it is harder. And living it every day is the hardest of all.
Even when know we should make time-centric decisions, escaping the allure of money is remarkably difficult. In one survey I conducted, people who said that they valued time more than money still were very unlikely to pay money to outsource disliked tasks, take a more expensive direct flight (versus a cheaper indirect flight), or forgo a promotion to spend more time with their family. In fact, these so-called Taylors ...
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