PART THREE

ENERGY

The company is us. I mean myself and 100,000 other colleagues of mine. If we’re excited, knowing what we want to do, aligned, inspired, moving forward, learning, attracting better people than we are, all the time, [then] the company is moving in that direction. It’s progressing. It’s growing.

—Carlos Brito, CEO, AB InBev

No one ever washes a rental car.

Unless you feel real ownership—real connection—you will never devote the extra energy needed to make something better. The same is true in business. Unless your employees feel ...

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