To Disrupt or Not to Disrupt?

Book description

To disrupt, or not to disrupt? That is a very important question. Rather than single-mindedly heading down the path of would-be disrupter, new entrepreneurial companies can and should evaluate the trade-offs between disruption and other strategies. Doing so allows them to choose a strategy that is right for that startup, in that market, at that time, and to learn as the company commercializes its idea.

Product information

  • Title: To Disrupt or Not to Disrupt?
  • Author(s): Joshua Gans
  • Release date: February 2020
  • Publisher(s): MIT Sloan Management Review
  • ISBN: 53863MIT61302