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Understanding your market—the learner as consumer

Abstract

This chapter explores the design of massive Open Online Courses (MOOCs) from a learner's perspective. It discusses key issues including the motivation of learners in an online environment; it describes the concept of “learning design” and how it can be used to help plan online learning, and how to use learning design approaches to plan the design of MOOCs. It talks about learner support in the MOOC environment and the issues to consider in providing support to MOOC learners. Finally, it discusses MOOC content and some of the issues relating to reusing existing content in MOOCs, and so-called “flipping the classroom.”

Keywords

Flipping the classroom; Learner preferences; Learners; Learning ...

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