To Tweet or Not to Tweet

Writing Effective Text Messages for Business

Natalie Canavor and Claire Meirowitz

It’s clear that the ultra-short message, in the form of text messaging or mini-blogging like Twitter, has become a major means of interaction globally and an important business tool.

Texting (short messages sent by mobile devices that use SMS, short message service) is the medium of choice for many teens and twenty-somethings, who use it along with social media for general contact and prefer it to e-mail.

Many older people also depend on it for making plans, emergencies, and on-the-go contact, and it’s gaining traction as an advertising medium as well. The real estate industry, for example, uses text messaging to contact potential buyers ...

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