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Today's Business Communication by Robert Forbus, Jason L. Snyder

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Chapter 3

Why Must I Put My Audience First?

One of the most difficult lessons for business communicators to master is putting the audience first. So much of business communication is strategic, which means we need people to change a belief, attitude, or behavior in order for our communication to be effective. To be successful, we have to think clearly about our audience and how they will react to our communication. In this chapter, we provide advice for achieving your communication goals while paying special attention to your audience. One of the components of putting your audience first is making sure you provide them with a quality product. Therefore, we provide you with substantial advice on how best to avoid writing mistakes. Remember that ...

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