Chapter 7
Why Must I Give a Memorable Presentation?
In most of our chapters, we rely on the anecdotes of others to introduce a topic. For this chapter, we’ve decided to share a story from our vault of examples. One of us, who shall remain nameless, but you’ll figure out which one of us while you are reading this chapter, once witnessed the worst public presentation ever made. No kidding. The. Worst. Ever.
A young PR executive from Toyota, which had a plant in Alabama (hint about which author was the witness of this terrible presentation), was representing her company at a trade show. The venue for the show was the campus of a historically Black university in Montgomery. The executive made several fatal errors that caused her failure. No one ...
Get Today's Business Communication now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
