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Tokenomics by Thomas Power, Sean Au

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Types of companies running ICOs

There are two broad categories of companies running ICOs and creating their own tokens. The first and most popular category is new blockchain-based startups that plan to revolutionize the world and decentralize everything in their path. Then there are existing and established companies that want to jump on this ICO train and explore the new opportunities available. We will first explore existing companies and how they participated in the ICO craze.

Existing companies running ICOs

There are typically two categories of companies that enter the ICO space: companies that already use some sort of virtual currencies or loyalty reward systems and see crypto tokens as a natural evolution, and companies that don't but want ...

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