The most fascinating aspect of any ICO is of no doubt the people behind it: the leaders, the founders, and, of course, the team. It is not only standard practice to have profiles of key team members but also links to their LinkedIn profiles and Twitter accounts. For the technical members, a link to their GitHub repository adds "tech cred." In this hyper-connected world, a simple Google search not only reveals information about a person but paints a perceived picture upon which a judgment, rightly or wrongly, will be made.

In addition to this, profile pictures taken in the back garden, behind the bike sheds, or on the beach front may add character to a Facebook profile but are not suitable when looking for a professional persona.

On the flip ...

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