Influencers are experts in their chosen niches. Influencers have extraordinary power among groups of people with the same motivation, lifestyle, product, platform, focus, or purpose. Influencers are about nudges and education. Influencers are change agents who build communities. They create ideas and publish content. Influencers are a new force in marketing, who begin and lead conversations. They are a new power and reside on every social media platform now available.

Influencer power is rising and will continue to rise and become bigger than company brand power - unless, of course, the brands do the right thing and hire (retain or sponsor) them all. The latter, by the way, is highly recommended.

AAs Influencers grow their follower ...

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