October 2018
Intermediate to advanced
486 pages
9h 59m
English
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Chapter 10. Marketing and the launch
Marketing has come to play a very critical role in ICOs and as the landscape becomes more cluttered, if any ICO is to be successful, the ability to stand out from the noise is important. Your ICO marketing strategy can be the difference between success and failure. You can have the most amazing product ever, but without the right marketing campaign and strategy in place, your chances of success are greatly diminished.
In this chapter, we will look at the various marketing strategies around the four main concepts of:
- The state of ICO marketing
- The message and the tools
- The community
- The launch
While the launch may be the most exciting aspect of an ICO, a lot of work is required for many months behind the scenes to ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.