The launch

The ideal outcome is that your ICO begins seamlessly on the date on which it was promised. This alone is already a mark of the solidity of your outfit. In fact, ideally most of the preparations will be in place before even announcing the ICO date, to ensure the launch date does not have to be deferred. However, you should defer your ICO if you cannot check off the majority of these elements of your marketing activity:

  • Have two-thirds of your soft cap, that was promised, before you launch: if you can achieve this with the blessing of some significant investors, who may even be prepared to offer you a testimonial, so much the better
  • Ensure your white paper is published well in advance of your token sale and that you work hard to share it ...

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