9 Stay Top Dog Lose your fear, and win more
When we started this book, we had one clear focus: to cause AFTERs.
So yes, we wanted you to enjoy reading it and to learn new approaches. But our key focus always was:
‘How can we make it easy for you to do things better AFTER reading it?’
That's why we've given you so many scripts, step-by-step guides, lists of questions, word-for-word answers to common objections, templates to follow, and the like – so you can use them immediately.
We're now coming to the end of our book. So our question is:
What bits will you use first, AFTER reading it?
Your answer will depend on various things of course – ...
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