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Top Market Strategy by Elizabeth Rush Kruger

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3.5 Discussion

Pareto's insights “allow us to forecast unfolding events before they occur.”5 Pareto believed that “if the pie is always going to be sliced unevenly, then the best way to help the poor is by enlarging the pie.”6 The purpose of the book you are reading is to show you how to forecast who will be your most profitable customers, thereby enlarging your pie of profit from customers.

Figure 2. The Pareto distribution (a) and a log of this example (b).

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