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Top Market Strategy by Elizabeth Rush Kruger

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6.5 Target Your Top Market Segment With Your Resources

Target prospects who are similar to respondents in your top market segment.

A successful business evaluates possible market segments and targets segments that fulfill its criteria for a target market. For example, many businesses seek a target market that is identifiable, actionable, underserved, accessible, substantial, growing, and sustainable. Chapter 12 shows how to use distinguishing characteristics to evaluate a top market segment.

According to the 80/20 rule, your business would maximize ...

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