6.5 Target Your Top Market Segment With Your Resources
Target prospects who are similar to respondents in your top market segment.
A successful business evaluates possible market segments and targets segments that fulfill its criteria for a target market. For example, many businesses seek a target market that is identifiable, actionable, underserved, accessible, substantial, growing, and sustainable. Chapter 12 shows how to use distinguishing characteristics to evaluate a top market segment.
According to the 80/20 rule, your business would maximize ...