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Top Market Strategy by Elizabeth Rush Kruger

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Methodology

JetSpray defined a proxy for potential profit from customers, sorted the respondents by this measure, and grouped the most profitable 20% of the respondents into the top market segment. Percentages and averages summarize the responses of customers in the top market segment (i.e., target market) and other customers. This report identifies statistically significant differences between these two groups and lists the results in sequential order from the perspective of the top market segment.

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