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Top Market Strategy by Elizabeth Rush Kruger

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1.5 Strategic Positioning

Marketing strategies should respond to the distinctive characteristics and desires of its target market. Strategic positioning differentiates a business from its competitors by uniquely serving its target market.

A strategic marketing plan should position a business so that its target market perceives that the business serves them and them alone.

Coordinating your product, pricing, distribution, and promotional strategies sends a cohesive message to your target market, thereby increasing your profit. However, mixed messages tend to decrease your profit.

A business maximizes its profit from customers when its marketing ...

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