1.5 Strategic Positioning
Marketing strategies should respond to the distinctive characteristics and desires of its target market. Strategic positioning differentiates a business from its competitors by uniquely serving its target market.
A strategic marketing plan should position a business so that its target market perceives that the business serves them and them alone.
Coordinating your product, pricing, distribution, and promotional strategies sends a cohesive message to your target market, thereby increasing your profit. However, mixed messages tend to decrease your profit.
A business maximizes its profit from customers when its marketing ...