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Top Market Strategy by Elizabeth Rush Kruger

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References

Churchill, G. A., & Brown, T. J. (2007). Basic marketing research (6th ed.). Mason, OH: Thomson South-Western.

Ferriss, T. (2011). The 4-hour workweek: Escape 9–5, live anywhere, and join the new rich. New York, NY: Random House.

Juran, J. M. (1951). Quality control handbook. New York, NY: McGraw-Hill.

Koch, R. (1998). The 80/20 principle: The secret of achieving more with less. New York, NY: Doubleday.

———. (2006). The breakthrough of 16x: Real simple innovation for 16 times better results. Dallas, TX: Pritchett.

Kotler, P., & Armstrong, G. (2010). Principles of marketing (13th ed.). Upper Saddle River, NJ: Prentice Hall.

Newman, M. E. J. (2005, January). Power laws, Pareto distributions, and Zipf's law. Contemporary Physics 46

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