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WHAT CONSUMERS ARE LOOKING FOR IN BRANDS THEY TRUST

IT WASN’T LONG AGO that my company, Influence & Co., was a young startup. Those early days were a sleepless roller coaster of excitement and frustration. As a new entrepreneur, I remember being blindsided by the emotional intensity of it all. Thinking back, one memory sticks out as both a little traumatic and incredibly formative.

We were struggling to make things work as a company. It was getting to me pretty bad, and I started to doubt not only the company but myself and my abilities, too. ...

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