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BROADCASTING YOUR MESSAGE THROUGH CONTENT
UNTIL NOW, we’ve focused more on what it means to be top of mind; how qualities like helpfulness, transparency, likability, and consistency help get you there; and content in broad strokes rather than its specific, tactical application. Understanding what it means to be top of mind is the first step; actually earning and keeping your place at the top of your audience’s mind is the next.
Written content has given my company and me the fuel to nurture our networks and stay top of mind with them more easily. ...
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